An affiliate program involves introducing a person to a merchant’s website and getting them to perform an action like making a purchase or filling a contact form. On successful completion, you receive a referral fee or the commission generated from the sales. Refer http://www.thelazyplumber.com/affiliate-marketing-for-dummies/ to learn the tricks of internet marketing unlike www.business2community.com that lists several tips on social media marketing.
It is easier said than done in affiliate marketing. You cannot sit back and relax, expecting the income to get deposited in your account. A lot of effort and time is required in order for an affiliate to reap the full benefits of this marketing concept. The company and the affiliate have a symbiotic relationship, as each one benefits by the presence of the other.
What are the benefits for publisher?
By introducing affiliate marketing, you gain benefits for your company. It includes:
Zero investment- You do not have to invest in complex tools or software and learn about them. All that your company needs to get started is a website or a blog page where you can advertise about your product and services. You have to pay a nominal cost for the initial setup, and you have launched your brand into areas that was unheard of before.
No processing fee- Most of the companies worry about the operating cost and related fees that are associated with the program. The truth is that there are no overhead costs, and the little amount that you put aside for the initial setup will soon be recovered.
Great way to make sales- Unlike the conventional brick-and-mortar stores, an online store is virtually ‘open’ or accessible throughout the day. Customers can click on your portal, and look for products, buy the latest arrivals and finish shopping. All this can occur in the wee hours of night or while you are away on a holiday.
As the owner of the company, your interest lies in generating traffic to your website, and engaging with a broad spectrum of the audience. Manage and update the online store, so your customer’s visits leads to a sale.
Engage with a large audience- Your product website is not limited or confined to a few regular customers in the vicinity who will walk in during the working hours. When you have established an online presence, it is easier for customers residing in different parts of the globe to make a purchase online.
Zero risk- An affiliate program does not require a huge investment in the beginning. If at any point of time you feel that the program is not generating the desired results, feel free to opt out and sign up for a new program.
No warehouse required- All the tempting sales and offers during Thanksgiving Day can provide a major boost to the business. You do not have to worry about constructing a storehouse for the extra goods, or packaging and shipping them.
How advertisers will benefit?
From an affiliate’s point of view, this marketing strategy is one of the best advertising tools available. Benefits for the affiliate include:
Higher SEO ranking- Inbound links are important for a page to get a good ranking in the web search. You have to get in touch with the relevant advertisers who will help build your company’s online presence. The fact that their niche is similar to your services or products will boost the ranking.
No operational costs- Once you create an affiliate program, you have to wait for the sales to pour in. Your publishers will receive the necessary banners, ad materials and links that will lead to increased sales.